A recent report has said that Apple is producing its car and it is going in the US. The same reports have said that Hyundai is nervous about making a car for Apple and has also decided against it. And they also have another proposal that it thinks will work a lot better.
Hyundai releases statement about apple communication
A possible deal was first known to the public when Hyundai released a statement saying that Apple communicated with the company. Given this strict secrecy, Apple has applied to commercial partnerships. Around Apple car project, especially which disclosed recently didn’t also go well. The company has also quickly removed this statement.
This being the case, it is still unclear if Apple will trust the company this much to move ahead with the talks, but Reuters says that Hyundai is a lot tense about how and if the partnership will succeed. The main issue behind all this mess is that both companies have long been in charge and used to it.
Hyundai is known for not working with other companies
Hyundai is already quite famously known for not working with outsiders. They are making engines, transmissions, and also its own steel in the house under the vertically integrated supply chain being South Korea’s second-biggest conglomerate.
Apple is the Boss
Whereas on the other end, Apple is the boss. They do everything on their own. This includes their marketing, products, their brand. And Hyundai is the boss as well. And hence two bosses don’t often work well as both want to be the boss.
It is being said that this Apple car will be made in the US. if Apple would be giving Hyundai another chance after making it public, South Korean carmakers will have a potential solution to the culture clash to get the car made by Kia. Kia is a subsidiary of Hyundai and hence is used to be under the control of other people.
There have been conflicting reports from Apple
Some conflicting reports reflected Apple’s plans. But a more recent and fresh report claimed that Cupertino company surely does have a plan to make an Apple-branded car rather than only making in-car tech or self-driving smarts. A few have suggested that Apple Car Production could start in 2024. Some have also said that the launch maybe in 2028 or even later.
Recent Apple Release
The recent Apple release of its new devices has already created a buzz, and now Apple is headed towards more and more. They are getting ready to bring the Apple car that will be equipped with the latest technology without any doubt. It will have all the features known to give the rider maximum comfort and give the highest functionality.
Another person familiar with this matter has said that Apple would prefer to bring in major parts of its very won design, i.e. bodies, frames, drive trains, and many other parts. From various areas to source these parts and rely on Hyundai and Kia for the final assembly.